JL Neilsen
has a strong background in strategy, analytics, and customer experience. She focuses on making tools easier to understand and more valuable to use. Her work helps teams and users get the most out of Crazy Egg—faster, and with less friction.
Articles by JL
How to A/B test a page behind a login
You can create an A/B test for pages that require a login by using the Crazy Egg desktop app and...
Conversions: Using GA4 Event Triggers in Crazy Egg
Crazy Egg allows you to track conversions based on Google Analytics 4 (GA4) events. This is a powerful way to...
How do I change the account owner’s email address?
To transfer an account to a new owner, follow the steps below based on whether they’re already a team member:...
Refreshing a Heatmap created using Page Camera
Refreshing your Page Camera Heatmaps is now possible. The two videos below (with no sound) will show you the specific...
The Ultimate Guide to Optimizing Your eCommerce Site — One Click at a Time
Ecommerce optimization can feel like standing at the foot of a mountain. Where do you even start? Shopping cart tweaks?...
The Power of the List Report – High Exit Rate
Do you have a high exit rate on a given page? Most people assume an exit rate is bad. They...
Understanding Dead Space and Rage Clicks
Have you ever scratched your head in wonderment about why the visitors are clicking there on the page? I mean,...
How to Complete a Website Analysis
We are often asked how do you conduct a Web analysis using Crazy Egg? Or I have all of this...
Three (3) Steps to Higher Converting Websites
When you apply a generic solution to a specific problem, you can’t expect it to work all the time. That’s...
Happy Trails Save Over $90,000 in Sales Over Four Months using Crazy Egg
Happy Trails is a family-owned off-road motorcycle business. They sell parts, gear, and accessories for off-road, dual-sport, and adventure motorcycles...