JL Neilsen
has a strong background in strategy, analytics, customer experience, and customer education. At Crazy Egg, she has led customer-facing work across sales, customer success, support, onboarding, and product education. Her work helps teams understand customer behavior, identify friction, and turn data into practical actions that improve the customer experience and create more value from Crazy Egg.
Articles by JL
Crazy Egg’s Professional Services
Crazy Egg Professional Services gives you direct access to our team for paid, personalized support beyond standard support and Help...
Troubleshooting A/B Test and GA4 Setup in Google Tag Manager
I am seeing a message that says “Cannot detect if the Google tag is in your container.” Why does this...
A/B Test and Google Analytics Integration via GTM
Crazy Egg can optionally send a custom event to Google Analytics whenever an A/B Test variant is viewed by one...
A/B Test and Google Analytics Integration
Crazy Egg can optionally send a custom event to Google Analytics whenever an A/B Test variant is viewed by one...
Crazy Egg A/B Tests: Guide to Classic Split Testing
Classic Split Testing Methodology All A/B tests involve pitting two or more versions of a page against each other. Let’s...
Crazy Egg A/B Tests: Guide to Multi-Armed Bandit Testing
A/B Testing Methodology Let’s start by going into the differences between multi-armed bandit tests and traditional 50/50 split A/B tests...
Create Your First A/B Test using URL Redirect.
A/B Tests are a great way to pull everything together, combining insights from your Snapshot reports and Recordings to test...
How to Plan Your A/B Test
A question we hear all the time: When Should I Start Testing? The answer: Once you’ve started receiving data that...
How to Create Heatmaps for Your A/B Test Control & Variants
Setting up Heatmaps and Session Recordings for your A/B Test ensures you can track user engagement and compare conversion rates...
Deleting a Heatmap
Heatmaps can be deleted in two different ways. Individual Heatmaps can be deleted, or Heatmaps can be deleted in bulk. Individual...