JL Neilsen

is the Director of Customer Success at Crazy Egg. With a background in strategy, analytics, and customer experience, she focuses on making tools easier to understand and more valuable to use. Her work helps teams and users get the most out of Crazy Egg—faster, and with less friction.

Articles by JL

How do I change the account owner’s email address?

To transfer an account to a new owner, follow the steps below based on whether they’re already a team member:...

Refreshing a Snapshot created using Page Camera

Refreshing your Page Camera snapshots is now possible.  The two videos below (with no sound) will show you the specific...

A/B Testing: 101 Guide

What is A/B Testing? You hear the term A/B testing thrown around whenever you hear about website conversions.  Many people...

The Ultimate Guide to Optimizing Your eCommerce Site — One Click at a Time

Ecommerce optimization can feel like standing at the foot of a mountain. Where do you even start? Shopping cart tweaks?...

The Power of the Heatmap Report – Low Hanging Fruit

Here’s an example of our Heatmap Report on a homepage: You can see by the tiny blue splotch that there hasn’t been...

Better eCommerce Customer Segmentation

In the eCommerce world, customer segmentation isn’t optional anymore — it’s table stakes to enable marketing efforts that keep pace...

Form Analysis

A well-designed and thought-out form can make or break a user’s experience with your site. So when you have a...

Using Crazy Egg to Drive Conversions

The best way to make the most significant impact out of the gate is to begin by using a web...

The Power of the List Report – High Exit Rate

Do you have a high exit rate on a given page?   Most people assume an exit rate is bad.  They...

Low Completion Rate on Forms

When visitors begin to fill out a form on your website, but they don’t end up finishing or submitting it,...

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