Crazy Egg Web Analytics lets you import your Google Analytics (GA4) data and view it in a clean, easy-to-understand dashboard without the complexity of Google Analytics.
If Google Analytics feels overwhelming or time-consuming, you’re not alone. Web Analytics was built to give you the insights you actually need, presented in plain language, with visual summaries and AI-powered explanations that help you understand what’s happening on your site at a glance.
“I love how easy the Web Analytics are. I prefer it over Google Analytics, which has become too hard to use. I also really love the AI summary, which is very helpful.”
Why import Google Analytics into Crazy Egg?
When you connect Google Analytics to Crazy Egg, you get the best of both worlds:
Google’s raw data, paired with Crazy Egg’s clarity and usability.
With Web Analytics, you can:
- See traffic, engagement, and behavior data in a single, intuitive dashboard
- Understand trends faster with visual summaries instead of dense reports
- Get AI-powered insights that explain changes in plain language
- Switch between GA properties without logging into Google Analytics
- Share insights with teammates who don’t know GA
No complex configurations. No confusing menus. Just insights that make sense.
What data is included?
Once connected, Crazy Egg imports core Google Analytics data, including:
- Sessions and visitors
- Traffic sources and channels
- Pages and entry pages
- Devices, browsers, and operating systems
- Countries and languages
This data powers your Web Analytics reports and works seamlessly alongside other Crazy Egg features like Heatmaps, Recordings, and Goals.
Is my data secure?
Yes. Crazy Egg only accesses Google Analytics data you explicitly approve during the connection process. Your data is used solely to generate Web Analytics reports and insights for your account.
You can revoke access at any time from your Google Account settings.