Crazy Egg Getting Started Guide

Unlock Visual Insights, Optimize Conversions, and Understand Your Users

Whether you’re a product manager, marketer, UX designer, or business owner, Crazy Egg is your all-in-one toolkit for understanding how users interact with your website—and how to make it better.

This guide will help you:

• Grasp what Crazy Egg can do
• Understand the purpose and value of each feature
• Know what gets activated immediately after installing the tracking script

Note: This is a getting-started overview—not a setup or creation tutorial.

Before you get started –> Install the Crazy Egg Tracking Script

The single most important step: install the Crazy Egg script on your website.

Why it matters:
This enables all tracking capabilities automatically. Once installed, Crazy Egg can collect data across your site—no need to change code per feature.

• ✅ Web Analytics starts working immediately
• ✅ Live View starts working immediately
• 🔓 Other features (Snapshots, Recordings, Surveys, CTAs, A/B Tests) become available and ready to use once you decide to set them up

You can install Crazy Egg in three ways in less than 5 minutes:

1. Copy and Paste a Tracking Script
2. Native Integrations
3. Email a Developer

Web Analytics & Live Activity – Live Instantly

High-Level Website Intelligence Without Lifting a Finger

Web Analytics & Live Activity starts collecting data the moment the script is installed—no configuration required.

Why use it:

• Quickly see which pages get the most traffic
• Understand device and browser behavior
• Spot top traffic sources (search, social, referral)
• Identify user journeys and drop-offs

Business Value:

• Uncover underperforming pages that need optimization
• Discover high-traffic opportunities worth improving
• Guide content strategy and UX improvements with real data

Check out our guided tour.

Snapshots & Heatmaps

Visual Click Maps That Reveal What Users Really Pay Attention To

Snapshots show you where users click, scroll, and interact—visually. This includes:

• Heatmaps (high-density click zones)
• Scrollmaps (how far users scroll before dropping off)
• Overlay/Confetti (click segmentation by referral source, device, etc.)

Why use it:

• Spot non-clickable elements users mistakenly try to click
• See if important CTAs are being seen or ignored
• Optimize layouts and content placement

Business Value:

• Improve conversion by fixing distracting or underperforming designs
• Validate A/B test ideas before launching
• Back decisions with behavioral data, not guesswork

You’ll need to create a snapshot for each page you want to analyze.

To get started, checkout these resources:

Session Recordings

Watch Real User Sessions to Discover Friction and Confusion

Session Recordings let you see actual user behavior on your site—mouse movements, clicks, scrolling, hesitations.

Why use it:

• Understand how users navigate your funnel
• Spot bugs, confusion, or broken UX paths
• Learn why users bounce or abandon a form or cart

See how Happy Trails saved over $90,000 in sales with the help of recordings.

Business Value:

• Reduce churn by fixing friction points
• Improve site usability with real behavioral evidence
• Support stakeholder decisions with visual proof

You can make recordings and set the sampling rate for your recordings.

Surveys & CTA

Let Users Tell You Why They Behave the Way They Do

Surveys allow you to ask site visitors open-ended or multiple-choice questions like:

• “What stopped you from buying today?”
• “What information were you looking for?”

CTAs (Calls to Action) help you create overlays or messages to guide users toward goals like:

• Newsletter sign-ups
• Product trials
• Time-sensitive offers

Why use it:

• Hear directly from users about pain points and intent
• Nudge visitors toward actions that matter

Business Value:

• Combine quantitative data (clicks) with qualitative feedback
• Increase conversions with timely and relevant prompts
• Understand customer needs at critical moments

Watch a guided tour of Surveys.

A/B Testing & Goals

Experiment, Learn, and Optimize with Confidence

With Crazy Egg’s A/B Testing tool, you can test different versions of pages or page elements to see what works best.

Why use it:

• Eliminate guesswork in UX and design decisions
• Test headlines, layouts, copy, CTA colors—and track performance

You can also define Goals (like form submissions or button clicks) to track outcomes across all features.

Business Value:

• Continuously improve your website’s effectiveness
• Prove ROI on design and content changes
• Reduce risk by validating changes before full rollout

A/B Testing 101 Guide

Feature Activation Overview

Feature	Auto-Activated After Script?	Requires Manual Setup?	Key Benefit
Web Analytics	✅ Yes	❌ No	See traffic & behavior trends
Live View	✅ Yes	❌ No	Watch visitors live on your site
Snapshots / Heatmaps	❌ No	✅ Yes	Visual insights into user clicks & scrolls
Recordings	❌ No	✅ Yes	Watch real user journeys
Surveys	❌ No	✅ Yes	Collect user feedback
CTAs	❌ No	✅ Yes	Drive user action with targeted messages
A/B Testing & Goals	❌ No	✅ Yes	Optimize content & UX with data-backed tests

Final Tips for New Users

Still wondering where to start? Try: