JL Neilsen

has a strong background in strategy, analytics, and customer experience. She focuses on making tools easier to understand and more valuable to use. Her work helps teams and users get the most out of Crazy Egg—faster, and with less friction.

Articles by JL

The Power of the List Report – High Exit Rate

Do you have a high exit rate on a given page?   Most people assume an exit rate is bad.  They...

Understanding Dead Space and Rage Clicks

Have you ever scratched your head in wonderment about why the visitors are clicking there on the page?  I mean,...

How to Complete a Website Analysis

We are often asked how do you conduct a Web analysis using Crazy Egg?  Or I have all of this...

Three (3) Steps to Higher Converting Websites

When you apply a generic solution to a specific problem, you can’t expect it to work all the time. That’s...

Drive More Traffic to Your Website

Snapshot Reports are the most impactful when enough data is being collected from visitors to your site. The more interactions...

Happy Trails Save Over $90,000 in Sales Over Four Months using Crazy Egg

Happy Trails is a family-owned off-road motorcycle business. They sell parts, gear, and accessories for off-road, dual-sport, and adventure motorcycles...

Softmedia Uses Heatmap Reports and Increases Conversion Rate by 51%

Softmedia, founded in 2003, is the world’s leading provider in the penny auction software. On October 11th, they implemented CrazyEgg Analytics on...

Ardeaux Media Uses Crazy Egg to Increase sales by 250% for MUTCoinDeals

MUTCoinDeals, a video game supply company, was struggling with online sales.  They turned to Ardeaux Media to increase their conversion...

Drive-A-Logue Realizes the Power of Establishing A Baseline for Future Analysis using Crazy Egg

Ardeaux Media knows the importance of establishing a baseline before jumping in.  So, when Drive-A-Logue came to them wanting to...

CRO Hero: Christopher Nolan, Conversion Optimization and Growth Manager at BigCommerce

Often, marketers don’t focus on conversion rate optimization. Why? Some say they don’t have time, it’s too expensive, or their...

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