What exactly is Web Analytics in Crazy Egg?
Crazy Egg’s Web Analytics is a no-setup, easy-to-read reporting tool that gives you a full picture of your website traffic all in one place. It’s designed for people who want actionable insights, not endless configuration.
You get a visual dashboard that highlights the top 6 items in every category (like devices, referrers, UTM sources, and landing pages), and you can click into any section to see the full breakdown.
It’s built for DIY marketers and IC marketers — the ones who wear multiple hats and need something clearer than GA4, but still powerful enough to drive decisions.
Web Analytics is the starting point in Crazy Egg’s broader optimization loop:
Measure → Analyze → Create → Test → Target.
What type of questions can I answer with Web Analytics?
Crazy Egg’s Web Analytics helps you answer key questions about your website traffic and performance, including:
- Where are my website visitors coming from?
- What countries, devices, and browsers are most common?
- How many people are new vs. returning?
- Which pages are most visited — and which ones get ignored?
- What traffic sources are driving meaningful engagement?
- Are people bouncing quickly, or staying and exploring?
- How do my campaigns (like emails, social posts, and ads) perform?
Whether you’re a founder, marketer, or someone managing a site for the first time, these insights help you make smarter decisions.
Benefits of using Crazy Egg Web Analytics
Here’s why people love using Crazy Egg’s Web Analytics:
✅ It just works: No complex setup or configuration. Install the script and go.
✅ Clean visual reporting: See traffic, behavior, and device trends at a glance.
✅ Campaign clarity: UTM tracking gives you real answers about what’s working.
✅ Bounce rate: Focuses only on sessions under 10 seconds with no action — so your bounce rate is more accurate and meaningful.
✅ Complete traffic breakdown: See new vs. returning visitors, top entry pages, referring domains, and performance by country, language, and platform.
✅ Integrates with everything else: It’s the first step in a full optimization stack that includes heatmaps, surveys, A/B testing, and more.
How to set up Web Analytics in Crazy Egg
Getting started is simple:
- Add the Crazy Egg tracking script to your site
You can install it manually, via tag manager, or through a supported CMS integration (like WordPress, Shopify, or Webflow). - Start collecting data
Within minutes, you’ll begin seeing real-time traffic and behavior stats in your Web Analytics dashboard. - Click into any metric to explore deeper
Each card in the dashboard shows your top 6 results — click through to explore the full list, uncover long-tail insights, and spot new patterns.
FAQ
A: Yes, if Crazy Egg is active on your site, it must be included in your data privacy policy and cookie consent notice. Even temporary or test activations can trigger tracking scripts that collect user data, which has legal implications under data protection regulations (such as GDPR).
However, since your site already has cookie consent management in place that includes Crazy Egg, this requirement may already be fulfilled. If you’re unsure whether it’s properly covered, we recommend verifying with your legal advisor—especially if Crazy Egg processes sensitive or personally identifiable user data.
Since you’ve decided not to use Crazy Egg long-term and it was only activated out of curiosity, the simplest path forward is to deactivate it. This avoids any additional compliance overhead and aligns with your current analytics setup (Google Analytics and SimpleAnalytics), which already meets your data analysis needs.