Setting up Snapshots and Session Recordings for your A/B Test ensures you can track user engagement and compare conversion rates between your control and variant(s). Crazy Egg provides heatmaps and session recordings, making it easier to see the metrics coming from variants and analyze performance differences. Whether your A/B Test is created using Crazy Egg’s Page Editor or URL Redirect, this guide will walk you through the setup process.
Following this guide, you can track user interactions, analyze conversion rates, and optimize your A/B Test results using Crazy Egg’s Snapshots and Session Recordings.
Setting Up Snapshots & Recordings
If Your A/B Test is Created Using the Page Editor
When you create an A/B Test using Crazy Egg’s Page Editor, the tool automatically generates heatmaps and session recordings for both the control and variant(s). This allows you to compare user engagement and conversion rates effortlessly.
By default, a checkmark is placed here (on the Review page for your A/B test). Please ensure you do not remove it.
Once your test runs, you can view each version's results, snapshots, and recordings. See Accessing Snapshots & Recordings in the A/B Testing Results Report.
If Your A/B Test is Created Using URL Redirect
For A/B Tests created using a URL Redirect, you must set up separate Snapshots for the control and variant URLs.
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Create a Snapshot for the Control Page:
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In Crazy Egg, go to Snapshots.
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Click Add Snapshot.
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Enter the control page URL.
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Configure the Snapshot settings and start tracking.
If you would like more information, you can see How to Create Your First Snapshot.
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Create a Snapshot for Each Variant Page:
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Repeat the above steps for each variant’s URL.
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This allows you to compare user engagement and track conversion rates across variants.
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Enable Session Recordings:
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Navigate to Recordings and confirm that session tracking is enabled.
If you would like more information, you can see Setting Up Recordings.
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Accessing Snapshots & Recordings in the A/B Testing Results Report
Once your test has run, you can analyze the collected data:
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Go to the A/B Testing Section:
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Click View Results of the test for which you want to see snapshots and recordings.
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View Snapshot Reports:
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Access automatically generated heatmaps and scrollmaps for control and variant pages. Click on the gear symbol for which version you want to see and select View Snapshots.
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Compare user behavior to determine which version is more effective.
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Review Session Recordings:
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To watch user interactions on control and variant pages, click on the gear symbol for which version you want to see and select Watch Recordings.
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Seeing the metrics from variants will make optimizing your A/B Test strategy easier.
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When Will Data Be Available?
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Snapshots and session recordings start collecting data after the test is live.
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Depending on traffic, you may begin seeing data within a few hours.
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To get meaningful insights, allow the test to run long enough to capture user behavior trends.