Sendible is a social media management tool catered specifically for brands and agencies who want to manage their social media channels at scale in one accessible place.
Veronika Vebere joined Sendible in 2016 and has since helped Sendible grow its user base to over 15,000 marketers and achieve app leader status on G2. As an Inbound Marketing Manager, she has extensive experience leading successful digital marketing campaigns from ideation to execution.
Challenge: A need for a deeper understanding of on-site visitor behavior
As Sendible’s Inbound Marketing Manager, Veronika Vebere needs a thorough understanding of how visitors arrive on their website and how they interact with it before starting a trial.
For a few years, she used Hotjar as her go-to tool for website tracking and analytics. But she needed a deeper understanding of on-site user behavior and more accurate heatmaps to track clicks.
With Hotjar, she didn’t have the ability to capture the website’s top navigation menu, and she couldn’t see if visitors on the page were new or returning. Sendible was also in the middle of a small rebranding, and Veronika needed a tool that could dive deeper into the details of how the website was performing as they made changes.
“Like most SaaS businesses, we operate on a subscription basis. To grow and thrive, it’s key
for us to know how visitors arrive on our site and how they interact with it...we used Hotjar
for quite a few years, but we wanted to explore other solutions that would allow us to dive
deeper into our website visitor behavior.”
Solution: Switching to a platform that offers reports with 25+ filters and a custom tool to capture unprecedented insights.
Veronika immediately fell in love with Crazy Egg’s confetti report, which showed her individual
clicks on the website and helped her access specific metrics like new vs. returning visitors.
Veronika saw that many return users were signing up for
trials with the help of the confetti report, allowing her to optimize the website experience for that segment. All of this and more
made switching from Hotjar an easy decision.
And thanks to Crazy Egg’s Page Camera tool, Veronika could see exactly how visitors were
engaging with her website’s top navigation menu and what optimizations to make.
She also appreciated that Crazy Egg allowed her to see how her website looked on all
different browsers and spot any issues that would otherwise be invisible.
During Sendible’s rebranding, she and the marketing team checked Crazy Egg every morning,
and used that information to give fast feedback on what worked and what didn’t.
“With the confetti report’s new vs. returning visitor analytics, I can look at the returning
visitors specifically and see what actions they have taken on the pages and what sections
of the website they have engaged with. And that’s the kind of data we had no access to
before we had Crazy Egg. It’s fantastic.”
Result: Deeper insights and 10+ hours saved per month
Now, only a few months after switching to Crazy Egg, Veronika estimates that she saves
around 10 hours per month. This frees up her time to strategize, run experiments, or drive
results to a new top-of-funnel channel.
Using Crazy Egg to see how the website appears on different browsers, she was able to
catch and correct a severe readability issue for a version of Mozilla Firefox that 5% of pricing
page visitors were using. Without Crazy Egg, it would have been hard to optimize the site for
those users, and Sendible would have potentially lost more conversions.
Most importantly, Veronika can use the insights she’s gained to create a more in-depth
marketing strategy in the future: she’s already started incorporating the insights gained from
Crazy Egg into her plan for 2021.
“If you do conversion rate optimization, Crazy Egg is definitely worth the investment. You can
get so many insights from the very start; you really see the value of the tool right away.”