A/B Tests are a great way of pulling everything together, taking all the insights from your Snapshot reports and Recordings to try out ideas and increase conversions on your site. In this article, you will learn how to test those ideas against new pages you have developed outside of Crazy Egg using our URL Redirect Testing method.
Creating an A/B Test – Step by Step
Here is a recommended process to help you get started.
Click on A/B Testing along the left-hand side (blue menu).
You are now on the A/B Testing Dashboard. From here, click on the + Create New dropdown in the top right-hand corner and choose A/B Test. If this is your first A/B Test, you will see a button in the middle of your screen to Create my first A/B Test.
Click on Page Editor.
Enter your page URL for the control page. Once done, you will prompted to add the URL for your variant page(s). To add additional variants, click on the + Add Variant button. If you are going to make a test that affects multiple pages, such as testing an element on the page, enter a wildcard pattern in this field. Examples; https://example.com/products/* or https://example.com/products/*/subcategory/*/?id=*
Next, deselect the device types you do NOT want this test to show. Recommendation: if you are planning to move elements around, I would recommend you do desktop and mobile separately. Unless you know for sure your mobile site is responsive.
Now click Next.
Create your Goal. You can create a new one or use a previously created Goal.
Click the Next button when you are done.
You will now be asked to select the traffic split testing method you want to use. Crazy Egg offers two methods. (1) The Multi-Arm Bandit or (2) Classical Split. You have selected your method and configured your traffic split percentage (for Manual – Classical Split). Click the Next button.
Review your work!
Crazy Egg experts recommend creating snapshots for your test pages. Determining why a test passed or failed is as important as knowing which test won. The Snapshot Reports will tell you this and allow you to compare the variants and controls to learn more information.
To set-up Snapshots for variants, follow the link on the next screen after creating your test. If your pages are not internet accessible, you can use our Page Camera tool to create them once your pages are launched.
Click the Publish A/B test to launch your test. You can also choose to Save draft & Close if you want colleagues to review the work first.
Congratulations! You’ve launched your experiment and now you’re ready to check out the Results page.