When you run a Crazy Egg A/B test that redirects visitors between two URLs, you might wonder whether this affects your site’s search rankings. The short answer: No — it doesn’t.
Crazy Egg’s redirect-based A/B testing is designed to be SEO-safe, following Google’s recommended best practices.
How Crazy Egg Handles Redirects
Crazy Egg uses temporary (302) redirects, not permanent (301) redirects, when sending a portion of traffic from your original page to a test variation.
A 302 redirect tells search engines that:
- The redirect is temporary, and
- The original page should remain indexed as the main (canonical) version.
Because of this, all of your SEO authority — including rankings and link equity — stays with the original URL during the test.
Why 302 Redirects Are Safe for SEO
Google and other search engines treat 302 redirects as a short-term change. That means they:
- Keep the original page as the indexed version.
- Don’t transfer SEO value to the variation.
- Resume normal crawling once the test ends.
Crazy Egg’s tests are also temporary by design, which ensures there’s no long-term impact on how your site is crawled or ranked.
What You Need to Do
Nothing!
Since Crazy Egg manages the redirects and test structure for you, you don’t need to configure anything manually. We take care of:
- Using 302 redirects
- Maintaining canonical signals
- Ending the redirect automatically when your test completes
Summary
| Concern | How Crazy Egg Handles It |
| Redirect type | Uses 302 (temporary) redirects |
| SEO authority | Stays with original URL |
| Indexing | Original page remains canonical |
| Setup needed | None — Crazy Egg manages it |
| Google compliance | Follows official A/B testing best practices |
In short, running a URL redirect A/B test with Crazy Egg will not affect your SEO. Your original page keeps its search rankings, and once the test is complete, everything returns to normal automatically.