Here’s an example of our Heatmap Report on a homepage:
You can see by the tiny blue splotch that there hasn’t been a lot of clicks on the call-to-action (CTA) button—which is the whole point of the page. That tells us something about the button (positioning on the page, color, copy, etc.) isn’t working for their visitors.
Here’s what the Heatmap Report looks like after they tested new copy for the CTA:
You can tell from the report that the new copy compelled a lot more people to click on the CTA.