Crazy Egg’s Web Analytics feature gives you a clear, visual overview of how people are finding and interacting with your website. It’s designed to help you uncover what’s working and what’s not, across traffic sources, devices, engagement, and more.
The main dashboard shows the top 6 items for each key metric (like top countries, pages, devices, and referrers). For additional details, click into any metric to explore the full list and drill into the data.
🧍Visitor Metrics
Unique Visitors
The number of individual people who visited your site in the selected time range. Each person is counted once, even if they return multiple times.
Sessions
A session is a single visit to your site. One person can start multiple sessions. This includes all interactions during that visit (scrolling, clicking, page views, etc.).
Pageviews
The total number of times pages on your site were viewed, including repeated views of the same page by the same visitor.
Avg. Session Duration
The average time visitors spend on your site per session. This helps indicate how engaged people are across their visits.
Bounce Rate
The percentage of sessions where visitors left within 10 seconds without interacting. A bounce typically means they didn’t scroll, click, or take any meaningful action.
📱 Device & Platform
Device Type
Shows what kind of device visitors used:
- Desktop
- Mobile
- Tablet
Operating System (OS)
The operating systems visitors used, such as:
- Windows
- macOS
- Android
- iOS
- Linux
Browsers
Which web browsers visitors used to access your site (Chrome, Safari, Firefox, etc.).
🌍 Audience Insights
New vs Returning Visitors
- New: First-time visitors to your site.
- Returning: People who have visited your site before.
This helps track loyalty and engagement.
Countries
Where your traffic is coming from geographically. Useful for localization and global targeting.
Languages
The browser language settings of your visitors. Great for understanding your audience’s preferred language.
🔗 Traffic Sources
Channels
The high-level categories of how users found your site:
- Organic Social (unpaid social posts)
- Other (referral sites, direct traffic, etc.)
Referrers
The exact sites that sent visitors to you (like www.google.com or www.bing.com). Helps identify top-performing referral sources.
UTM Campaigns
These are the utm_campaign tags in your URLs, helping you attribute traffic to specific marketing efforts or emails.
UTM Media
The utm_medium parameter shows the broad traffic type, like email, social, or feed.
UTM Source
The utm_source identifies where the traffic originated from — for example, twitter.com, email, or chatgpt.com.
UTM Content
The utm_content tag helps differentiate variations of the same campaign, such as different buttons or email layouts.
📄 Pages & Behavior
Pages
The most visited pages on your site. This includes the total number of times each page was viewed, helping you spot high-traffic content.
Entry Pages
The first page visitors land on during their sessions. These are key to first impressions and bounce rate optimization.