I installed your tag in my Google Tag Manager (GTM) account, but I am not tracking any data. Why?
Why does this happen?
There are three possible reasons why the tag might not be firing.
- You don't have full permission to publish the tag within the GTM account.
- The GTM account (container) you are using is not installed on your website.
- You did not follow our GTM installation Guide and created a CUSTOM HTML tag instead.
How to Resolve this Situation
The steps below will show you how to do this.
- Step 1
- Ensure you have installed the tag according to our GTM Guide.
- Step 2
- Verify the GTM container you installed on your site is the same as the one you created the tag for. Open your developer tools and search the elements for GTM. This will take you (if found) to the GTM-XXXXX. Compare this to your GTM account.
- Step 3
- Ensure you see this:
- and not this:
- You do not have full publishing rights if you do not see the first image. Contact your GTM account administrator.