Collective Wisdom

Have you ever scratched your head in wonderment about why the visitors are clicking there on the page?  I mean,...

When you apply a generic solution to a specific problem, you can’t expect it to work all the time. That’s...

A well-designed and thought-out form can make or break a user’s experience with your site. So when you have a...

The best way to make the most significant impact out of the gate is to begin by using a web...

In the eCommerce world, customer segmentation isn’t optional anymore — it’s table stakes to enable marketing efforts that keep pace...

Here’s an example of our Heatmap Report on a homepage: You can see by the tiny blue splotch that there hasn’t been...

Do you have a high exit rate on a given page?   Most people assume an exit rate is bad.  They...

When visitors begin to fill out a form on your website, but they don’t end up finishing or submitting it,...

Low clickthrough rate on CTAs is easily the most common problem we hear about from our customers’ websites. In short,...

There’s one fundamental problem that most often leads marketers to re-examine their website: a low conversion rate. If the website...