Collective Wisdom

Form Analysis

A well-designed and thought-out form can make or break a user’s experience with your site. So when you have a...

The Power of the Heatmap Report – Low Hanging Fruit

Here’s an example of our Heatmap Report on a homepage: You can see by the tiny blue splotch that there hasn’t been...

Low Completion Rate on Forms

When visitors begin to fill out a form on your website, but they don’t end up finishing or submitting it,...

Low Clickthrough Rate (CTR) on Calls-to-Action (CTAs)

Low clickthrough rate on CTAs is easily the most common problem we hear about from our customers’ websites. In short,...

How to Diagnose Website Problems via Heatmap

There’s one fundamental problem that most often leads marketers to re-examine their website: a low conversion rate. If the website...

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