Funnels Overview

Funnels map the path users take and highlight where they drop off, along the way. They give you a clear view of what’s working and what isn’t.  They’re powered entirely by conversions you’ve already set up, so once your conversions are in place, Funnels give you a clear, visual readout of your user journey.

Think of Funnels as a high-level performance story for your most important paths, whether that’s:

• Landing → Product → Checkout
  
• Homepage → Demo Request
  
• Blog → Signup
  
• Donation steps
  
• Any sequence of pages or actions you define as steps

Before Creating your Funnel
Funnels are built upon existing conversions, so please make sure your conversions are set up first.
You can use any conversion trigger type: page reach, click action, or custom.
Once your conversions are ready, you can combine them as steps to construct your Funnel.

What Funnels Show

Funnels visualize how many visitors reach each step in the sequence you’ve defined. Each step corresponds to a conversion. As visitors meet those conversions, Crazy Egg displays:

• Visitors per step
  
• Conversions between steps
  
• Completion rate across the entire Funnel (Conversion Rate)

• Trends over time for each step
  
• Percent drop-off

Because Funnels use your underlying conversions as their data source, completion numbers are always up to date and consistent with the rest of your reporting.

How Funnels Work

A Funnel is made up of steps. Each step = one conversion.

Example Funnel

1. Enter site → conversion: “Enter Site”
   
2. Get a Demo → conversion: “Get a Demo.”
   
3. Donate → conversion: “Donate”
   

As visitors complete these conversions in sequence, Crazy Egg shows you how many continue through and where they stop.

We recommend choosing the broadest, top-of-funnel conversion first, such as “Enter site”.  This gives the most accurate conversions and drop-off rates.

Ideal Use Cases

Funnels are especially helpful when you want to understand:

• Where users are abandoning your most valuable workflows
  
• How traffic quality changes over time
  
• Whether design or content changes affect step completion
  
• Which steps need optimization
  
• The relative impact of a low-performing page
  

If you’ve ever asked, “Why aren’t more people finishing this?” Funnels provide the answer.

When to Use a Snapshot Instead

Funnels help you see what is happening across a journey.  Snapshots allow you to understand why visitors behave that way.

Use both when you need:

• Conversion analysis + Behavior analysis
  
• Big-picture insight + On-page context